Unique Holistic Personal Stylist & Image Consultant Training
05-07-2024

10 Ways Personal Stylists and Style Coaches™ Continue to Grow Their Businesses in Today’s Tough Market Environment

 

How Personal Stylists and Style Coaches™ Continue to Grow Their Businesses in Today’s Tough Market Environment

In today’s ever-changing market, personal stylists and Style Coaches™ are continually seeking innovative strategies to grow and sustain their businesses. At the Style Coaching Institute®, we have observed how our Style Coach™ graduates adapt and thrive despite economic uncertainties. Below, we explore the key strategies they employ to navigate this challenging environment.

1. Offering Virtual Styling & In-Person Styling Sessions

Many Style Coaches™ have expanded their services to include virtual consultations and styling sessions, in addition to traditional in-person services. This dual approach allows them to reach a broader audience, transcending geographic limitations. Services such as virtual closet audits and online shopping guidance have become increasingly popular, utilising technology to maintain client engagement. Our Style Coaches™ have access to an exclusive Virtual Styling package, which includes session-by-session blueprints and a comprehensive library of digital resources, such as virtual colour drapes, enabling them to launch a virtual styling service swiftly and efficiently.

2. Leveraging Social Media to Build Their Brand & Visibility

Personal stylists and Style Coaches™ are enhancing their presence on social media platforms like Instagram, TikTok, and YouTube. By sharing styling tips, fashion advice, and client transformations, they can showcase their expertise and attract potential clients. These platforms provide an excellent opportunity to build their brand and increase visibility, essential for business growth in a competitive market. Including interactive Q&A sessions in your events (where participants can ask specific styling questions) not only demonstrates your expertise but also helps in addressing individual styling concerns, making attendees feel valued and understood.

3. Noticing & Leaning into Popular Trends

Staying attuned to current trends is crucial for Style Coaches™. For instance, the recent surge in interest for colour analysis presents a significant opportunity. While a Style Coach™ offers a wide range of holistic styling services, recognising and capitalising on popular trends like colour theory can be highly beneficial. This trend has captivated a whole generation of TikTok users and has become an international phenomenon, particularly in the Far East. By incorporating such trends into their services, Style Coaches™ can attract a broader client base.For more on this trend, read the Vogue article: What Is Color Analysis—the Newest Way to Figure Out Your Ideal Palette? By Lynn Yaeger.

4. Partnering and Strategic Collaborating for Relevant Brand Exposure

Collaborating with fashion brands, influencers, and other industry professionals provides additional exposure and opportunities for work. Some Style Coaches™ partner with local boutiques and retailers to offer in-store styling services or special events. These collaborations can significantly enhance their visibility and and attract a diverse audience.

5. Expanding and Diversifying their Styling Services

Compared to traditional colour consultants, personal shoppers, or image consultants, our Style Coaches™ have a distinct advantage by offering a diverse range of services. These include wardrobe planning, decluttering, personal grooming, body-image and confidence coaching, and niche services such as plus-size styling, styling for tall or petite clients, executive styling for the workplace, or ageless styling for mature clients. This breadth of services allows them to cater to a wider range of client needs. Additionally, offering tiered service packages at different price points makes their services more accessible.

6. Focus on Sustainability by Promoting Eco-Friendly Fashion

With growing interest in sustainable fashion, Style Coaches™ are advising clients on creating eco-friendly wardrobes. This includes incorporating second-hand and vintage items and promoting quality over quantity. This trend aligns well with the current emphasis on mindful consumption and can attract clients who prioritise sustainability. For more on sustainable fashion, read our blog article: 5 Sustainable Fashion Choices.

7. Adapting to Client Needs with Cost-Effective Styling Solutions

Adapting services to meet the specific needs of clients, especially those who are more budget-conscious due to economic uncertainties, is essential. Providing value through cost-effective styling solutions and helping clients maximise their existing wardrobes can nurture loyalty and encourage your clients to come back to you time and time again for style advice. Style Coaches™ can offer tips on how to repurpose and restyle existing clothing items to create fresh looks, which helps to minimise the need for new purchases. Additionally, they can guide clients on where to find high-quality yet affordable fashion pieces, and how to invest in timeless staples that provide long-term value. By focusing on creating versatile and sustainable wardrobe options, Style Coaches™ can appeal to a wide range of clients seeking sustainable style choices and savings, too!

8. Engaging Clients Through Workshops and Style Parties

Hosting group styling events such as workshops and style parties provides an excellent opportunity to give potential clients a taste of the Style Coaching™ experience. These events can be both insightful and entertaining, encouraging participants to book one-to-one sessions for a more personalised and in-depth Style Coaching™ experience. Themed workshops can focus on specific areas of interest, such as seasonal wardrobe updates, colour analysis, or sustainable fashion. These workshops can provide valuable insights and practical tips that participants can immediately apply. They also create a sense of community and shared learning among attendees. Another option is to host ‘style parties’ as a fun and interactive way to engage clients. These can be hosted at a client’s home, a boutique, or even virtually. By offering mini-consultations, live demonstrations, and personal styling tips in a relaxed and social setting, Style Coaches™ can showcase their expertise and build relationships with potential clients. These group events are an effective way to showcase the unique value of Style Coaching™, foster a sense of community, and convert participants into long-term clients.

9. Subscription-Based Styling Services to Provide Ongoing Value

Introducing subscription-based styling services is an innovative approach that ensures a steady revenue stream and keeps clients engaged over a longer period. By offering monthly or quarterly subscription packages, Style Coaches™ can provide ongoing support and value to their clients.For instance, Monthly Styling Packages can include services like personalised styling advice and outfit capsules, virtual wardrobe audits, and curated shopping lists. These packages can offer clients regular seasonal updates and continuous guidance, ensuring they always look and feel their best – whether they are planning their work outfits, travel outfits, or preparing for a special event! You can also offer exclusive benefits to subscribers, such as early access to new services, special discounts, members-only access to styling events (live or virtual), customised content tailored to their specific style needs and preferences, and personalised fashion trend reports.Subscription-based styling not only provides a reliable income source but also strengthen client relationships by delivering consistent value and long-term engagement.

10. Networking and Referrals to Build a Self-Sustaining Professional Circle

Maintaining robust professional networks and encouraging client referrals are crucial for business growth. Satisfied clients can significantly boost new business through word-of-mouth recommendations.By leveraging technology, enhancing service offerings, and staying attuned to market trends and client preferences, personal stylists and Style Coaches™ are finding creative ways to navigate the current economic challenges and sustain their businesses. At the Style Coaching Institute®, we believe in the power of a supportive community, which is why we offer our Style Coaches™ the opportunity to participate in virtual Connect & Thrive™ events four times a year. These sessions, hosted by the International Association of Style Coaches™ (IASC) enable Style Coaches™ to connect from all around the world, set and achieve goals together, learn from one another, and gain insights through authentic conversations, leading to meaningful breakthroughs.

Conclusion

By leveraging technology, enhancing service offerings, and staying attuned to market trends and client preferences, personal stylists and Style Coaches™ are finding creative ways to navigate the current economic challenges and sustain their businesses. At the Style Coaching Institute®, we believe in the power of a supportive community, which is why we offer our Style Coaches™ the opportunity to participate in virtual Connect & Thrive™ events four times a year. These sessions enable Style Coaches™ to connect globally, set goals, learn from one another, and gain insights through valuable conversations that lead to breakthroughs.

 

Training Courses to Become a Personal Stylist and Style Coach™

Discover more about how the Style Coaching Institute® can help you adapt to market conditions and thrive in your career as a personal stylist or Style Coach™. We are an award-winning, tried and tested company with a well-established reputation you can trust. We offer unique training courses that teach you how to help others discover and express their personal style, love the skin they’re in, and enhance their inner and outer beauty. Explore our website to discover our internationally accredited Style Coach™ diploma courses, available worldwide.

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We have been trusted by more than 2000 men and women, who are now some of the leading personal stylists around the world, as well as image consultants, personal shoppers and Style Coaches™. Talk to us or email us to find out more about how we can help you move powerfully and purposefully in the direction of your goals and take your career to the next level.

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