There’s no doubt that COVID-19 has changed all of our lives overnight, but during this challenging time it’s more important than ever for the worldwide Style Coaching™ community to lean in & support one each other, share positive vibes & proactively look for ways to make our personal styling businesses more dynamic & financially sustainable than ever before. That’s why, here at the Style Coaching Institute®, we’re excited to announce that we’re bringing our students access to a new series of masterclasses all about how to grow your personal styling business through Virtual Styling…

As part of our Online Style Coach™ Diploma Course, students & graduates receive a 6-month complimentary membership package with the International Association of Style Coaches™. Many image consultants and personal stylists are talented when it comes to their styling work, but they may not have the fundamental business skills needed to transform their passion into profit. That’s why at the IASC, they develop their members into modern entrepreneurs who understand the steps to start earning a living doing the work they love.

Every month, the IASC releases a Business Masterclass video or they host a Live ‘Business in Style Webinar’ so you can learn the strategic skills you need to grow your personal styling career. They also share monthly PDF workbooks, helping you to set manageable action steps for the month ahead.

With face-to-face interactions on lockdown, it’s perfect timing that the IASC has just released the first part of a new series of masterclasses that teaches personal stylists how to offer their services from the comfort of their own homes, using online tools like Zoom, Skype, FaceTime, Pinterest, Canva, and other free or low cost resources.

The aim of this first ‘episode’ in the masterclass series is to give budding & experienced personal stylists (who are used to providing ‘face-to-face’ sessions) a full understanding of what virtual styling is, and the different types of virtual styling services that are out there. Many image professionals worry that if they take their styling services online that they might lose their personal connection with their clients – and this is a legitimate concern. As Style Coaches™, it is of paramount importance that we don’t lose our ability to build meaningful rapport with our clients, and that we keep our ‘personal styling’… well, ‘personal’!

In this first masterclass, join us to explore the variety of reasons why you might like to consider including virtual styling in your personal styling business, and how to know whether online styling is something that’s right for you at this stage of your business growth. Although we love meeting clients face to face (especially for hands-on sessions like personal shopping and wardrobe audits), we have to recognise that there are several benefits of providing your styling services online – at least some of the time! And, in the current pandemic, we are all acutely aware that the ability to provide our services online is becoming a modern day necessity. For businesses who can just as easily operate online as off, there is an additional layer of security when it comes to financial stability, adaptability and marketplace resilience.

But, who are the clients we’re aiming to reach through virtual styling – are they the same as our normal face-to-face clients? In what way might these clients be different and how can we as Style Coaches™ adjust our approach accordingly? Can virtual styling ever truly replace one-to-one personal styling… and would we ever want it to?

The Virtual Styling marketplace is ever-evolving and competitive, especially with clothing box subscription services like Stitch-Fix, TrunkClub and TryTuesday offering affordable style solutions to the masses. So, how can we, as small business owners, differentiate ourselves and find a strong and worthwhile position in the virtual styling marketplace, without needing a huge budget for setting up complex software solutions
? In these Virtual Styling Masterclasses, you’ll find the answers to these questions and many more.

Most importantly will be the discussion about how we can continue to honour the heart and soul of our work as holistic Style Coaches™. Whether you are just starting out on your journey to become a personal shopper, personal stylist or image consultant, or whether you’re a seasoned fashion expert, this is a series of classes not to be missed!

Don’t forget that if you enrol as a student of our Online Style Coach™ Diploma Course, you’ll get 6-months of free access to these Virtual Styling Masterclasses (approx. 3hrs of training) in addition to your diploma course materials. There’s never been a better time to start your career in personal styling!

Are you looking to make the most of this challenging time in lockdown? We’re blessed and appreciative to be able to confirm that our Online Diploma Course is unaffected by the COVID-19 pandemic and is available to begin now. The training is provided via our eLearning Platform with full support from our Personal Mentors (available for email and Skype support). You can join today – no waiting for enrolment dates!

Why not use this time to earn a qualification & skills that will empower you to start a new career?

Successful Style Coaching Institute® graduates – GSCI(hons) – are awarded a Diploma Certificate in Professional Style Coaching™ – Dip, PSC – and are issued with an exclusive licence to represent themselves internationally as authentic Style Coaches™ and use our internationally registered trademark. Graduates are also added to a worldwide register of certified Style Coaches™ so that their credentials can be verified on demand.

This certification makes our graduates eligible to gain accreditation through the International Association of Style Coaches™ (MIASC). We provide a 6-month complimentary membership package to all students of the Style Coaching Institute® so they can try it out for free and graduates are automatically eligible for accredited status without taking any further courses. The IASC is a dynamic organisation offering you the chance to network extensively with other image professionals and develop your professional image career via Monthly Business Masterclasses, live webinars hosted throughout the year, and monthly downloadable resources. Members also have access to the IASC community group for chatting, discussing relevant topics, and gaining vocation-specific support.

Our award-winning team has 15 years of experience of training students online, and we’ve helped 1700+ people in 90+ countries to create successful businesses as Style Coaches, personal stylists and personal shoppers, so we are confident that we can help you to do the same. We can’t wait to welcome you!