How to Be a Personal Stylist: Dressing the Dramatic Style Personality from Style Coaching Institute on Vimeo.

Here’s Lesson Five in our ‘Style Personality Video Series’!

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One of the key aims of a Style Coach™, Image Consultant or Personal Stylist is to help people become more confident and self-assured when styling themselves; whether this is shopping for new items to add to their existing wardrobe, bringing outfits together for a particular occasion, mixing and matching accessories, or experimenting with new colours.

When you become a certified Style Coach™, you’ll learn to help clients use their outer appearance as a form of self-expression - a way to illustrate who they really are on the inside and share this with the people around them. Our choice of clothing and accessories speaks volumes about us, and our appearance makes a first (and long-lasting) impression!

Many people look to the media to find out what they should wear this season, and often they try to replicate someone else’s look. While it is fun to find inspiration from various different sources, it is also important to understand that for our clothing choices to work best, they need to be in harmony with our own ‘Style Personality’, not someone else’s!

Once you gain an awareness of the attributes of your Style Personality, you will find that ‘effortless style’ really does start to come more naturally! You will be able to mix and match with ease, and getting dressed will become an enjoyable and creative experience, everyday! Good knowledge of your Style Personality will pave the way for you to project the image you want, and to feel comfortable in your own skin, whatever the occasion!

The 5 Style Personalities…

Although most people fall into one of five general ‘Style Personalities’, that’s not to say that they can’t play with other styles or that their Style Personality is unable to change.

You might find that you are able to identify which Style Personality you at this point in time, but you may also recognise that you have been a different ‘Style Personality’ at another stage in your life.

You may even recognise that you flow between two or more Style Personalities, depending on your mood, and perhaps between work and leisure.

The 5 main ‘Style Personality’ groups are…


When making wardrobe choices, it can help to have a picture in your mind of a person whose style you admire, or who epitomises the general style you would like to achieve.

To clarify, this doesn’t mean to say that you would wish to replicate anyone else’s look exactly (because this doesn’t embrace your own individuality)! Instead, look to stylish role models as a source of inspiration, but then aim to bring your outfits together with your own unique twists, touches and personal preferences!


The Dramatic Style Personality:

- You like to make a big entrance
- Your top priority is to include a ‘wow’ factor
- You love to follow the latest fashion trend
- Shopping is one of your favourite hobbies
- You love to party and to be the ‘star of the show’
- Your wardrobe is full of impulse buys
- You often sacrifice practicality to look good
- You’d always rather be over-dressed than under-dressed
- You love Hollywood glamour and Marilyn Monroe
- Makeup is drama: striking red lips, luscious lashes and smouldering eyes
- You like to express your sexuality in your clothes
- You prefer bold, striking accessories
- Your hairstyle can be bold, and always well styled
- You have good levels of body confidence
- You love fashion magazines and beauty products
- You like bold colours and animal prints
- You enjoy reinventing yourself and trying new looks
- You love to have fun with your hairstyle, and have numerous styling products and tools
- You like baby-doll dresses and exaggerated styles
- You have trouble toning down your look for work
- You love to have a ‘red carpet’ occasion to get dressed up for

Have you been thinking about becoming a personal stylist? Here at the Style Coaching Institute®, we don’t offer ordinary image consultant training. Instead, our personal stylist courses teach you a uniquely holistic approach that combines image and beauty training with powerful life coach training and personal branding that transforms people from the inside out.

If you have a passion for style and beauty, but you also believe that people are so much more than a reflection in the mirror, then why not consider a career in Style Coaching™ and become a personal stylist with a difference?

Details can be found at our website: