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** Calling all aspiring Personal Stylists, Image Consultants, Fashion Stylists and Personal Shoppers! **

 Over the next few weeks, we’re going be talking about how to develop your ‘sense of style’. In this video, Lesson One deals with ‘defining your personal style as it is right now’. So, if you’re up for a challenge, then grab yourself a quiet half hour, and come join us for these simple Style Steps!

 The first thing we’re going to do is take a close look at your current wardrobe. Place some of your personal favourite clothes on your bed. You might find that each of them has something in common or a general theme… Whether it’s that they are elegant, sophisticated, clean-cut styles, or perhaps they’re feminine and figure hugging, or maybe even androgynous… Whatever the theme might be, it’s obviously one that speaks to you on some level.

Becoming aware of what you naturally gravitate towards, helps you to define your own sense of style.

If you have time, try on each item, and ask yourself the following questions…

How does the piece feel when I wear it? 

 Where does it fit most closely to my body? 

 Does it hug certain curves or drape over any aspects of my figure? 

Does it flare at the hips, or under the bust, or do the lines hang quite straight? 

Does the fabric lie flat, or are there any features like flounces, ruffles, ribbons, sequins, pleats, ruching, appliqué or other embellishments? 

Is it one of our neutral colours like grey, navy, camel, black or white? 

 Is it a warm and muted autumn tone like bordeaux wine, shaded spruce, chocolate or mocha brown? 

 Is it a clear and bold winter colour like sapphire, vibrant purple, or cherry red?

Is it perhaps a distinctive spring colour like coral, apple green, or cornflower blue? 

Or maybe it’s from the dusky summer palette, with colours like mulberry, aubergine or smoked violet! 

Is it a solid colour, or does it have blocks of colour like we saw in many designs from the 60s? 

 Does it feature a pattern of any type? 

Are there vertical stripes, horizontal, diagonal, slim lines or wide? 

 Is there a symmetrical or asymmetrical pattern? 

 Maybe it has a floral motif or a dramatic animal print? 

The next thing we’re going to consider, is what your clothes say about you, and defining how you want other people to perceive you. Having a sense of style, also means knowing what’s appropriate for different occasions. Think about the different roles in your life & jot down the different situations you typically repeat each week. Think about how you want to appear, and most importantly, how you want to feel for each of these situations. 

And finally for this week, it’s important to also ask yourself what you would like to change about your current wardrobe so you can set some style-related goals… 

Would you love to be more adventurous with your choice of colours? 

Would you like to have more variety in the types of clothes you choose? 

Would you like your clothes to fit you better, or be more flattering? 

Would you like to experiment with layering and accessorising? 

Would you like to have a greater choice of shoes and boots? 

Would you like to start investing in better quality items? 

Would you like to declutter your wardrobe and weed out any items you no longer wear? It’s exciting when you start to visualise what you’d like to achieve! 

In our next video, we’ll look at how to find inspiration that will help you to develop your sense of style and become more confident in expressing yourself through your clothing choices. 


How would you like to be learning something that really excites and inspires you? Here at the Style Coaching Institute®, we offer worldwide diploma courses that teach you everything you need to know so you can start your own business as a Certified Style Coach™.

Tracey and I would also like to personally invite you to schedule a free one-to-one telephone call with us, so you can have the opportunity to ask any questions you might have about our Style Coach diploma courses. We’re more than happy to spend time chatting with you, because we’d love for you to have the opportunity to simply find out more about Style Coaching and personal styling as a career choice. Especially when it is so accessible and so achievable, no matter where you live in the world.

Click here now to schedule your complimentary call with us:

We’ll give you a call back on a day, and at a time, that’s easy for you and fits with your regional timezone.

You can find out more information about our Style Coach diploma courses over at:

Sending so much appreciation and love from myself, Tracey, and the rest of the Style Coaching team. All the best for today, and we can’t wait to chat to you soon!

Kate x

Credits: The images of clothes used in this video (for the purpose of demonstrating different colours) are available to purchase from

Quotes from the most famous Fashion Stylists

Today’s quote: “Style is a way to say who you are without speaking.” -
Rachel Zoe

What do you think your “style” says about you? Let us know in the comments below, and don’t forget to hit LIKE if you agree :)

Follow the Style Coaching Institute on Facebook for more inspiring quotes and daily style inspiration, and get your free series of Style Coaching ‘Mini Lessons’ here:

Start a new career doing what you love by training to become a personal stylist and Accredited Style Coach™.

9 Steps to Finding your Personal Style

“Signature style” is one of those fashion phrases that gets thrown around a lot, but what does it actually mean? The idea of discovering your own personal style is often too heavily weighted on celebrity style icons. While clicking through hundreds of pictures of the Olsen twins, Alexa Chung and Olivia Palermo has its own merits, cultivating a look that will work for years instead of wanting to dress exactly like somebody else will always be the happier option. Whether you’re looking for a total style overhaul or to try something a little new this year, there are some simple steps that can make you like what you see when you open your wardrobe each morning. First, you need to understand your body shape and how to dress for it; then you can start to identify what makes you feel confident. 

Click here for the nine steps to finding your own personal style, and what we should all think about when developing our own wardrobes:

For daily style inspiration, don’t forget to follow the Style Coaching Institute on Facebook and subscribe via for our ‘Free Mini Lessons’ email series sent straight to your inbox. 


 Have you been thinking about becoming a personal stylist? Here at the Style Coaching Institute, we don’t offer ordinary image consultant training courses. Instead, our personal stylist courses teach you a uniquely holistic approach that combines image and beauty training with powerful life coach training and personal branding that transforms people from the inside out.  

If you have a passion for style and beauty, but you also believe that people are so much more than a reflection in the mirror, then why not consider a career in Style Coaching™ and become a personal stylist with a difference?

Details can be found at our website:

Fashion Revolution Week: Six Ways To Shop Mindfully

WHO made the clothes you’re wearing right now? It’s a simple enough question. But four years on from the Rana Plaza disaster, it’s more important than ever that we keep asking it. This week marks the anniversary of the collapse of the Bangladesh factory complex that killed 1,138 garment workers and injured a further 2,500 in one of the worst industrial tragedies in history.

Fashion’s supply chains are incredibly complicated beasts that require hours of unravelling – from farm to factory to store, from zips to buttons to beading, it’s never clear under what conditions they came into being. Often brands don’t own factories outright – so garment production is subcontracted out, making it difficult to hold people to account. But it’s easy to start asking questions.

In the spirit of transparency, this week also marks #FashionRevolutionWeek, an ethical initiative whose current focus is #whomademyclothes, a campaign which encourages consumers to demand greater transparency in the fashion supply chain. Here are six ways to get involved with Fashion Revolution Week, and shop mindfully in the process…

#ethicalfashion #shopmindfully #personalshopping#learnpersonalshopping #personalshoppercourses#becomeapersonalshopper

Become a certified Style Coach, image consultant, personal stylist, personal branding coach and personal shopper. Online diploma courses at 

Certified Style Coach™ Rayne Parvis 

Sharing an update from Style Coach™, Rayne Parvis...

What am I doing? Oh…just working on my graphics to announce: I’m officially a certified Style Coach….who graduated with…drum roll….HONORS!

For the record, even though I have a college degree, those 5 years, yes 5, were sooo painful. I never really got excited about any of my classes & dreaded every minute (except the partying;))…I wanted to be done with it.

But when you find something you’re passionate about it’s like being a kid in a candy store, or in this case a lady with a 1 million dollar gift card to Bloomingdales, & you want to buy everything. Shout out to anyone who strives to be the best at what ever they choose to be!

PS. Not to bore you but wanted to share a little more: A Style Coach is someone who has been professionally trained to be able to help others to enhance and embrace their physical appearance, so that it harmonizes with their personality and the messages they would like to express. They also help others to “love the skin they’re in” through an understanding of self-image psychology.

Hi there!

This is Kate here from the Style Coaching™ HQ where we understand the many key factors that go into creating a successful career as an image consultant, personal stylist, personal shopper or Style Coach™. Studying a credible training programme is critical, but there are also personal attributes that we help our ambitious students to develop and nurture within themselves.  

Today I would like to run through with you the top 5 inspiring habits of all successful Style Coaches™.

– So, Habit Number One

They ask quality questions! What is my ambition? What am I here to achieve? What is it that I want to contribute as a Style Coach? Who is it that I really want to connect with? What are my dreams? What are my hopes? What kind of feelings do I want to generate every day? And if I have a vision for my career, what specifically does this vision look like?

– In at Number Two

They allow themselves to fall in love with their career! We all know what it feels like to be in love – it’s not hard work to give your time and attention to something that makes you feel alive! If you keep doing more of what makes you joyful, then you are going to radiate the most magnetic energy and guess what happens? People get drawn towards working with you!

– The Third Inspiring Habit  is…

Great Style Coaches choose to have a little faith in themselves! Fear and doubt will be there, but they don’t let it stop them from moving purposefully in the direction that they have decided is right for them. They trust that they can overcome challenges, that they can figure this out, that they CAN and they WILL claim what they aspire to BE, DO and HAVE in life.

– In at Number Four….

They are stubborn and persistent in the pursuit of their goals. But, vitally, they are also FLEXIBLE in their approach! They keep perspective and don’t lose focus when times get tough. They never give up hope or stop trying, but they’re also prepared to be honest about the best route to their destination. They will change their approach as many times as it takes in order to get to where they want to be.

– And Last but not Least,

All great Style Coaches surround themselves with positive people. Instead of listening to those who drag them down with their own fears and limitations, they find an inspiring and passionate peer group. Mentors, who will help a Style Coach to raise their game, up-level their expectations, and expand themselves to truly be the best they can be!


Here at the Style Coaching Institute® we believe that beauty starts from the inside out. Our world-class Style Coaches™ have been trained in a uniquely holistic approach. Our Style Coaching™ diploma courses very extensively cover all four core areas of image consultancy: Colour Analysis, Women’s Style, Men’s Style and Cosmetic Application and Tuition. However, our training courses are not purely ‘image’ courses, because we also combine skills and key features from the fields of Life Coaching, Personal Branding Self-Image Psychology, and more.

In just 10 years, our groundbreaking Style Coach™ training courses have been studied in more countries than any other image training course in the world. We train and certify prospective and aspiring image consultants, personal stylists, and personal shoppers to pursue the career of their dreams as professional Style Coaches™.

Style Coaching™ has reached Andorra, Angola, Australia, Austria, Bahrain, Belgium, Canada, China, Columbia, Croatia, Cyprus, Czech Republic, Denmark, Egypt, France, Georgia, Germany, Ghana, Great Britain & Northern Ireland, Guernsey, Guatemala, Hong Kong, Hungary, India, Indonesia, Ireland, Isle of Man, Israel, Italy, Japan, Jersey, Jordan, Kuwait, Lebanon, Luxembourg, Malaysia, Malta, Mexico, New Zealand, Nigeria, the Philippines, Poland, Portugal, Romania, Saudi Arabia, Singapore, Slovakia, South Africa, Spain, Sweden, Switzerland, Thailand, the Netherlands, Trinidad & Tobago, Turkey, United Arab Emirates, the USA, Vietnam and Qatar.We offer our online Style Coaching™ course worldwide, and VIP tutored training courses in London, Singapore, Australia and New Zealand. So, wherever you are in the world, we can help you to become a Style Coach™.

Discover more at our website

Why “Looking Good” Starts as an Inside Job...

Here at the Style Coaching Institute® we don’t just care about the image you see reflected back when you look in the mirror. We care about how you picture and perceive yourself in your mind too.

We’re all familiar with the term “body image”, but what does it really mean?

Body image encompasses:

* Your beliefs about your appearance and how you look in the mirror (these beliefs are formed by your life experiences, memories, how you perceive images in the media, and how your mind generalises information as it comes into your awareness) 

* How you feel about your physical body (aspects such as your height, body shape, weight, the colour of your skin, the size of breasts, the shape of your nose, etc.)

* Your awareness of how you control your body as you move, your posture, the way you sense your physical body, whether you feel strong and able-bodied (for example, how you feel ‘in’ your physical body, not just ‘about’ your body)

When you have a healthy and positive body image it means that, generally, you feel comfortable and happy in your your own skin.

Body image challenges can affect all of us, no matter our size, shape, weight, gender, sexual orientation, race, religion or skin colour. Whether it is positive or negative, we all have a body image. We all have feelings about the way we look and how our appearance is perceived by others. It is normal to feel good about certain aspects of your appearance, and not quite as good about other aspects. 

Whether they are consciously aware of it or not, a person’s body image affects every aspect of their life. It can sometimes be difficult to understand all of the feelings we have about our bodies and ourselves, but Style Coaching™ helps people to develop a healthier and more empowering body image. This has a knock-on positive impact on every aspect of people’s lives, affecting things like their relationships, their careers, their aspirations and their general life satisfaction.

If you believe in the positive power of appearance and the holistic impact it can have, then you are likely to enjoy learning more about Style Coaching™.

The Style Coaching Institute® was founded 11 years ago to revolutionise the world of image consultancy and personal styling. Through our career development courses, we have trained over 1200 people in 75 countries to become professional Style Coaches™ and have a career helping others to look and feel their best. We combine topics such as personal stylist training, colour analysis, fashion styling, personal shopping, and wardrobe styling, with self-development topics such as life coach training, positive body image coaching, self-image psychology and even personal branding. Our aim is to help people to discover how to use their appearance as a tool for feeling better about themselves, and then using their appearance as a non-verbal method of communication. Some of the questions we ask are, “Who am I? How do I want to feel? What do I want to express?” The answers are often life changing. 

Find out how you can become a Style Coach™ and start making a difference! 

Visit us online at We host online diploma courses via our eLearning Platform, as well as through VIP training courses in London, Singapore, New Zealand and Australia

“Looking Good Starts as an Inside Job”

Finally! We’re getting around to sharing some pictures from the last day of our ‘Style Coach™ VIP Diploma Course’ held in London in October. We had such an excellent week with a wonderful group of ladies joining us from the UK, the USA, Bahrain and Ghana. 

If you love fashion and style, but you are also passionate about helping people to become more confident and expressive of their personalities, then you might have the makings of a professional ‘Style Coach™’.

Here at the Style Coaching Institute®, we train men and women in a very unique skillset that enables them to make real and long-lasting differences to the lives of their clients. We also provide the specific business training and support that enables our graduates to begin viable new careers and set up their own successful businesses as professional ‘Style Coaches™’.  

In 2016, would you like to learn something completely new and different? Would you like the option to turn this knowledge into a career that enables you to earn money doing what you love? If so, you might like to take a closer look at the VIP courses we host in London, Singapore, Melbourne and Auckland and Wellington, or our online diploma courses that are currently being studied in 75 countries around the world via our eLearning Platform.

We invite you to visit us online at where you can find out more, and also schedule a call with a member of our team to chat about your personal aspirations for the new year ahead. 

Want to get a quick introduction? Watch our video with directors Kate Cutting & Tracey Redmond

About Us: 

Our innovative and original stylist training courses have been studied in more countries than any other image training course in the world. We train and certify experienced and aspiring image consultants, personal stylists, personal shoppers, personal branding coaches, colour consultants and life coaches to pursue the career of their dreams as professional Style Coaches™.

In just 10 years, Style Coaching™ has reached Andorra, Angola, Australia, Austria, Bahrain, Belgium, Canada, China, Columbia, Croatia, Cyprus, Czech Republic, Denmark, Egypt, France, Georgia, Germany, Ghana, Great Britain & Northern Ireland, Guernsey, Hong Kong, Hungary, India, Indonesia, Ireland, Isle of Man, Israel, Italy, Japan, Jersey, Kuwait, Lebanon, Luxembourg, Malaysia, Malta, Mexico, New Zealand, Nigeria, the Philippines, Poland, Portugal, Romania, Saudi Arabia, Singapore, Slovakia, South Africa, Spain, Sweden, Switzerland, Thailand, the Netherlands, Trinidad & Tobago, Turkey, United Arab Emirates, the USA, Vietnam, Qatar and counting!

What to wear to an Xmas party

Think for a moment about the outfit you are going to wear for your next celebratory or festive event. I wonder how many of us instantly think of wearing our trusted LBD (little black dress) with some nice accessories? Of course, there’s nothing wrong with that. However, in this article, I would like to discuss and highlight the less conservative option of ‘non-black’ clothes. As a professional image consultant and Style Coach™, I think of it as an invitation to make the leap from dressing with ‘predictability and safety’ at your next event, to dressing with ‘style and sparkle’!

First of all, and strictly speaking, *black* is not a ‘colour’. Instead, it absorbs all other colours! So, why is *black* such a popular choice? Why do we like it so much? I love considering these questions when I am doing professional colour analysis with my clients, and if you’ve ever considered becoming a colour consultant yourself, then you will share my enthusiasm!

The most obvious answer is because it’s a comfortable and safe choice. It transmits a feeling of protection and strength. Many would also argue that it is mysterious. Colour psychology is just fascinating. We all use *black* at various times of our lives: when experiencing mourning, when we want to ‘blend in’ due to low self-esteem or body-image issues, when we want to appear slimmer due to discontent about our body shape or weight, or when we want to feel secure in our wardrobe choices so we don’t ‘get it wrong’. Fashion tells us that black is slimming, seductive, formal, elegant and sophisticated. There are a lot of studies about the psychology of ‘black’, but the main question here is to ask ourselves, “Instead of black, why not bring our outfits to life with vibrant use of colour?” In Style Coaching™, we combine life coaching skills, which helps me to explore how my client ‘feels’ when wearing different colours, and trying different styles - not just how my client ‘looks.

Fashion historians and fashion courses trace the iconic origins of the little black dress to the 1920s designs of Coco Chanel and Jean Patou. They were intended to be long-lasting, versatile, affordable, accessible to the widest market possible and in a neutral colour. The little black dress is considered essential to a complete wardrobe by many women and fashion observers. But do we believe we’re radiant wearing black? Is it really flattering us and enhancing our image as much as we would like it to?

Wearing black is certainly functional and turns complex choices into easy ones when you don’t know what to wear to a festive event. When wearing black, you always have the assurance and self-confidence that you will be dressed appropriately. But is black properly translating the state or mood we are in when we attend parties? And, if you are a self-confessed lover of ‘black’, would your opinion change if a colour consultant gave you alternative colour suggestions? This is where, in my opinion, the journey of discovering your style really starts.

During the Style Coach™ training we learned about colour psychology in addition to the colour analysis. Understanding our ‘true’ or ‘wow’ colours can be powerful, as they affect us positively and in profound ways. The colours we wear can be used to create harmony with our own natural colouring, and they essentially become another part of us. One of my friends (and fellow Style Coaches™) recently shared with me that she had clients idealizing black, but it was actually not suiting their skin tone and was stealing their shine. Perhaps this is more common than we realise.

When we choose black during personal shopping trips, are we in fact denying ourselves the opportunity to look for an outfit which will make us look and feel outstanding? Are we missing out on a chance to try something that is outside our comfort zones and a touch different to what we’re used to? Style Coaching™ combines elements of personal branding, so we’re constantly looking for ways to showcase our unique personality and every other factor that becomes a person’s ‘personal brand’. 

Imagine yourself walking into the department stores at the start of the festive season, with your personal shopper, when the mannequins are wearing party outfits… What outfits on the mannequins really inspire you? When something catches your eye, what shine is it transmitting to have grabbed your attention?
The aim is to search for something to wear which will not only enhance our silhouette, but which also communicates our own energy, personality and vibrancy. So many of our attributes can be communicated, enhanced and highlighted with our colour choices. Personal styling is about having fun with fashion and creatively expressing yourself, but don’t worry about looking overdressed; instead focus on choosing the right fabric, the right shape, the right length and the right colour. For many of my personal styling clients, wearing a vibrant colour choice can feel like a big transition, in which case, a black outfit can be transformed with even a touch of colour that suits you.
I hope you enjoy choosing your next outfit and that you’re feeling inspired to find a Xmas party dress that will help you feel great during your celebratory occasions!

– Written by Jeannine Courvoisier for the Style Coaching Institute


In just 10 years, Style Coaching™ has reached Andorra, Angola, Australia, Austria, Bahrain, Belgium, Canada, China, Columbia, Croatia, Cyprus, Czech Republic, Denmark, Egypt, France, Georgia, Germany, Ghana, Great Britain & Northern Ireland, Greece, Guernsey, Guatemala, Hong Kong, Hungary, India, Indonesia, Ireland, Isle of Man, Israel, Italy, Jamaica, Japan, Jersey, Jordan, Kenya, Kuwait, Lebanon, Luxembourg, Malaysia, Malta, Mexico, New Zealand, Nigeria, Norway, Philippines, Poland, Portugal, Romania, Saudi Arabia, Singapore, Slovakia, South Africa, Spain, Sweden, Switzerland, Thailand, the Netherlands, Trinidad & Tobago, Tunisia, Turkey, Uganda, United Arab Emirates, the USA, Vietnam and Qatar.

We offer online personal styling courses worldwide, and VIP tutored stylist training courses in London, Singapore, New Zealand and Australia. So, wherever you are in the world, we can help you to become a successful Style Coach™. Discover more at our website:

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