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Why “Looking Good” Starts as an Inside Job...

Here at the Style Coaching Institute® we don’t just care about the image you see reflected back when you look in the mirror. We care about how you picture and perceive yourself in your mind too.

We’re all familiar with the term “body image”, but what does it really mean?

Body image encompasses:

* Your beliefs about your appearance and how you look in the mirror (these beliefs are formed by your life experiences, memories, how you perceive images in the media, and how your mind generalises information as it comes into your awareness) 

* How you feel about your physical body (aspects such as your height, body shape, weight, the colour of your skin, the size of breasts, the shape of your nose, etc.)

* Your awareness of how you control your body as you move, your posture, the way you sense your physical body, whether you feel strong and able-bodied (for example, how you feel ‘in’ your physical body, not just ‘about’ your body)

When you have a healthy and positive body image it means that, generally, you feel comfortable and happy in your your own skin.

Body image challenges can affect all of us, no matter our size, shape, weight, gender, sexual orientation, race, religion or skin colour. Whether it is positive or negative, we all have a body image. We all have feelings about the way we look and how our appearance is perceived by others. It is normal to feel good about certain aspects of your appearance, and not quite as good about other aspects. 

Whether they are consciously aware of it or not, a person’s body image affects every aspect of their life. It can sometimes be difficult to understand all of the feelings we have about our bodies and ourselves, but Style Coaching™ helps people to develop a healthier and more empowering body image. This has a knock-on positive impact on every aspect of people’s lives, affecting things like their relationships, their careers, their aspirations and their general life satisfaction.

If you believe in the positive power of appearance and the holistic impact it can have, then you are likely to enjoy learning more about Style Coaching™.

The Style Coaching Institute® was founded 11 years ago to revolutionise the world of image consultancy and personal styling. Through our career development courses, we have trained over 1200 people in 75 countries to become professional Style Coaches™ and have a career helping others to look and feel their best. We combine topics such as personal stylist training, colour analysis, fashion styling, personal shopping, and wardrobe styling, with self-development topics such as life coach training, positive body image coaching, self-image psychology and even personal branding. Our aim is to help people to discover how to use their appearance as a tool for feeling better about themselves, and then using their appearance as a non-verbal method of communication. Some of the questions we ask are, “Who am I? How do I want to feel? What do I want to express?” The answers are often life changing. 

Find out how you can become a Style Coach™ and start making a difference! 

Visit us online at We host online diploma courses via our eLearning Platform, as well as through VIP training courses in London, Singapore, New Zealand and Australia

“Looking Good Starts as an Inside Job”

Finally! We’re getting around to sharing some pictures from the last day of our ‘Style Coach™ VIP Diploma Course’ held in London in October. We had such an excellent week with a wonderful group of ladies joining us from the UK, the USA, Bahrain and Ghana. 

If you love fashion and style, but you are also passionate about helping people to become more confident and expressive of their personalities, then you might have the makings of a professional ‘Style Coach™’.

Here at the Style Coaching Institute®, we train men and women in a very unique skillset that enables them to make real and long-lasting differences to the lives of their clients. We also provide the specific business training and support that enables our graduates to begin viable new careers and set up their own successful businesses as professional ‘Style Coaches™’.  

In 2016, would you like to learn something completely new and different? Would you like the option to turn this knowledge into a career that enables you to earn money doing what you love? If so, you might like to take a closer look at the VIP courses we host in London, Singapore, Melbourne and Auckland and Wellington, or our online diploma courses that are currently being studied in 75 countries around the world via our eLearning Platform.

We invite you to visit us online at where you can find out more, and also schedule a call with a member of our team to chat about your personal aspirations for the new year ahead. 

Want to get a quick introduction? Watch our video with directors Kate Cutting & Tracey Redmond

About Us: 

Our innovative and original stylist training courses have been studied in more countries than any other image training course in the world. We train and certify experienced and aspiring image consultants, personal stylists, personal shoppers, personal branding coaches, colour consultants and life coaches to pursue the career of their dreams as professional Style Coaches™.

In just 10 years, Style Coaching™ has reached Andorra, Angola, Australia, Austria, Bahrain, Belgium, Canada, China, Columbia, Croatia, Cyprus, Czech Republic, Denmark, Egypt, France, Georgia, Germany, Ghana, Great Britain & Northern Ireland, Guernsey, Hong Kong, Hungary, India, Indonesia, Ireland, Isle of Man, Israel, Italy, Japan, Jersey, Kuwait, Lebanon, Luxembourg, Malaysia, Malta, Mexico, New Zealand, Nigeria, the Philippines, Poland, Portugal, Romania, Saudi Arabia, Singapore, Slovakia, South Africa, Spain, Sweden, Switzerland, Thailand, the Netherlands, Trinidad & Tobago, Turkey, United Arab Emirates, the USA, Vietnam, Qatar and counting!

What to wear to an Xmas party

Think for a moment about the outfit you are going to wear for your next celebratory or festive event. I wonder how many of us instantly think of wearing our trusted LBD (little black dress) with some nice accessories? Of course, there’s nothing wrong with that. However, in this article, I would like to discuss and highlight the less conservative option of ‘non-black’ clothes. As a professional image consultant and Style Coach™, I think of it as an invitation to make the leap from dressing with ‘predictability and safety’ at your next event, to dressing with ‘style and sparkle’!

First of all, and strictly speaking, *black* is not a ‘colour’. Instead, it absorbs all other colours! So, why is *black* such a popular choice? Why do we like it so much? I love considering these questions when I am doing professional colour analysis with my clients, and if you’ve ever considered becoming a colour consultant yourself, then you will share my enthusiasm!

The most obvious answer is because it’s a comfortable and safe choice. It transmits a feeling of protection and strength. Many would also argue that it is mysterious. Colour psychology is just fascinating. We all use *black* at various times of our lives: when experiencing mourning, when we want to ‘blend in’ due to low self-esteem or body-image issues, when we want to appear slimmer due to discontent about our body shape or weight, or when we want to feel secure in our wardrobe choices so we don’t ‘get it wrong’. Fashion tells us that black is slimming, seductive, formal, elegant and sophisticated. There are a lot of studies about the psychology of ‘black’, but the main question here is to ask ourselves, “Instead of black, why not bring our outfits to life with vibrant use of colour?” In Style Coaching™, we combine life coaching skills, which helps me to explore how my client ‘feels’ when wearing different colours, and trying different styles - not just how my client ‘looks.

Fashion historians and fashion courses trace the iconic origins of the little black dress to the 1920s designs of Coco Chanel and Jean Patou. They were intended to be long-lasting, versatile, affordable, accessible to the widest market possible and in a neutral colour. The little black dress is considered essential to a complete wardrobe by many women and fashion observers. But do we believe we’re radiant wearing black? Is it really flattering us and enhancing our image as much as we would like it to?

Wearing black is certainly functional and turns complex choices into easy ones when you don’t know what to wear to a festive event. When wearing black, you always have the assurance and self-confidence that you will be dressed appropriately. But is black properly translating the state or mood we are in when we attend parties? And, if you are a self-confessed lover of ‘black’, would your opinion change if a colour consultant gave you alternative colour suggestions? This is where, in my opinion, the journey of discovering your style really starts.

During the Style Coach™ training we learned about colour psychology in addition to the colour analysis. Understanding our ‘true’ or ‘wow’ colours can be powerful, as they affect us positively and in profound ways. The colours we wear can be used to create harmony with our own natural colouring, and they essentially become another part of us. One of my friends (and fellow Style Coaches™) recently shared with me that she had clients idealizing black, but it was actually not suiting their skin tone and was stealing their shine. Perhaps this is more common than we realise.

When we choose black during personal shopping trips, are we in fact denying ourselves the opportunity to look for an outfit which will make us look and feel outstanding? Are we missing out on a chance to try something that is outside our comfort zones and a touch different to what we’re used to? Style Coaching™ combines elements of personal branding, so we’re constantly looking for ways to showcase our unique personality and every other factor that becomes a person’s ‘personal brand’. 

Imagine yourself walking into the department stores at the start of the festive season, with your personal shopper, when the mannequins are wearing party outfits… What outfits on the mannequins really inspire you? When something catches your eye, what shine is it transmitting to have grabbed your attention?
The aim is to search for something to wear which will not only enhance our silhouette, but which also communicates our own energy, personality and vibrancy. So many of our attributes can be communicated, enhanced and highlighted with our colour choices. Personal styling is about having fun with fashion and creatively expressing yourself, but don’t worry about looking overdressed; instead focus on choosing the right fabric, the right shape, the right length and the right colour. For many of my personal styling clients, wearing a vibrant colour choice can feel like a big transition, in which case, a black outfit can be transformed with even a touch of colour that suits you.
I hope you enjoy choosing your next outfit and that you’re feeling inspired to find a Xmas party dress that will help you feel great during your celebratory occasions!

– Written by Jeannine Courvoisier for the Style Coaching Institute


In just 10 years, Style Coaching™ has reached Andorra, Angola, Australia, Austria, Bahrain, Belgium, Canada, China, Columbia, Croatia, Cyprus, Czech Republic, Denmark, Egypt, France, Georgia, Germany, Ghana, Great Britain & Northern Ireland, Greece, Guernsey, Guatemala, Hong Kong, Hungary, India, Indonesia, Ireland, Isle of Man, Israel, Italy, Jamaica, Japan, Jersey, Jordan, Kenya, Kuwait, Lebanon, Luxembourg, Malaysia, Malta, Mexico, New Zealand, Nigeria, Norway, Philippines, Poland, Portugal, Romania, Saudi Arabia, Singapore, Slovakia, South Africa, Spain, Sweden, Switzerland, Thailand, the Netherlands, Trinidad & Tobago, Tunisia, Turkey, Uganda, United Arab Emirates, the USA, Vietnam and Qatar.

We offer online personal styling courses worldwide, and VIP tutored stylist training courses in London, Singapore, New Zealand and Australia. So, wherever you are in the world, we can help you to become a successful Style Coach™. Discover more at our website:

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