Our next award category shines a spotlight on a region that holds a very special place in the heart of the Style Coaching Institute®: the Middle East. From the vibrant energy of Dubai to the timeless elegance of Beirut, the Middle East is home to a growing Style Coaching™ community that is bold, brilliant, and making an extraordinary impact. This year’s Regional Award finalists from the Middle East are not only outstanding Style Coaches™ — they are trailblazers, role models, and pioneers of transformation in their communities. And leading the way with grace and authenticity is none other than Sara Basrawi, our Regional Style Coach™ of the Year 2025.
A Fusion of Modesty and Modern Elegance
Hailing from the dynamic city of Jeddah, Saudi Arabia, Sara Basrawi is redefining what it means to combine modest fashion with contemporary luxury. As a Certified Style Coach™, image consultant, and the founder of both SARA.B and Neutreia, Sara has built a brand that beautifully balances cultural reverence with modern refinement. Her work is deeply rooted in helping women discover their confidence, embrace their authenticity, and present themselves with poise and purpose. Whether guiding clients through personal styling, beauty consultations, or curated transformations, Sara’s holistic approach ensures each individual feels radiant from the inside out.
A Style that Speaks Across Borders
Sara’s eye for elegance and her commitment to empowerment have earned her international recognition. She has collaborated with some of the world’s most prestigious names, including Porsche, Mercedes-Benz, Chopard, Carolina Herrera, and Vogue Arabia. These partnerships speak volumes about her credibility and influence — not only as a stylist but as a trusted voice in the world of fashion and lifestyle. But what makes Sara’s journey truly special is how she has stayed grounded in her values. Despite her growing acclaim, she remains dedicated to empowering women through style, confidence, and self-celebration — making her not just a star in the Style Coaching™ community, but a beacon of grace for her clients and followers alike.
A Moment of Recognition
The award was announced by Rana Harake, our Licensed Training Provider in the Middle East and founder of MindStyle Coaching, who has played an instrumental role in nurturing the Style Coaching™ movement across the region. Speaking from Lebanon during the virtual ceremony, Rana shared: “One individual stood out for her powerful presence, her outstanding collaborations, and her ability to blend confidence, grace, and cultural elegance with effortless style. Congratulations, Sara! Your work is not only transforming the lives of your clients — it is also inspiring admiration and respect on a global scale.” As her name was revealed, Sara’s achievement was met with celebration from Style Coaches™ across the world, and pride from her growing audience in the Middle East. It was a defining moment that acknowledged not just her talent, but her ability to inspire a movement.
Empowering Through Style
Through her work at @sara.b_official and @neutreia, Sara continues to redefine style as a tool for confidence, cultural expression, and feminine strength. She has transformed personal styling into a platform for self-belief, proving that fashion, when infused with soul and integrity, can empower women to own their stories and step boldly into their power. Her signature blend of sophistication and subtlety is not just a reflection of her personal style — it’s a symbol of how modesty and modernity can coexist in harmony, and how beauty can be both timeless and progressive.
Follow Sara’s Journey
To explore more of Sara’s stunning work and be inspired by her ongoing journey, follow her on Instagram at @sara_basrawi. There, you’ll find a curated world of elegance, empowerment, and styling inspiration that continues to captivate and uplift women across the Middle East and beyond. As we celebrate Sara Basrawi’s well-deserved recognition as the Regional Style Coach™ of the Year – Middle East 2025, we’re reminded of the incredible power that lives at the intersection of style, culture, and confidence. Sara’s story is proof that when we lead with purpose and authenticity, we don’t just dress the part — we inspire a legacy.
Watch the Awards Ceremony
For a glimpse into the awards ceremony and Sara’s winning moment, watch the video below:
Regional Style Coach™ of the Year Award 2025
A Call to Future Style Coaches™
If you’ve ever dreamed of using fashion as a force for good… if you long to build a meaningful business that blends creativity with compassion… if you’re ready to walk a path of personal growth while helping others do the same — let Sara’s story be your inspiration. Becoming a Certified Style Coach™ isn’t just about launching a new career. It’s about choosing to lead with heart. To uplift others. To blend psychology, coaching, colour, and wardrobe into one transformational toolkit. And to join a global community that believes confidence can change lives. To begin your own journey towards becoming a Certified Style Coach™, visit stylecoachinginstitute.com. You might just discover that your greatest transformation begins the moment you decide to help someone else shine.
