Unique Holistic Personal Stylist & Image Consultant Training

About The Style Coaching Institute®

When you become a Style Coach™ you’ll learn how to be an image consultant & personal stylist, as well as a Life Coach, plus you’ll learn Personal Branding, Image Management, Personal Grooming, Personal Shopping, Colour Consultancy, and even Self-Image Psychology.

What Sets Us Apart

We believe that people are so much more than a reflection in the mirror.

Unlike traditional forms of image consultancy or personal styling…

Style Coaching™ was created as a completely holistic specialisation, that embraces the strong connection between the mind and the body. We use a person’s outer appearance as a starting point for a much bigger, life-changing transformation. We all know that our inner-confidence can be impacted (both beneficially & detrimentally) by the way that we look. Style Coaching™ uses this fact of life to create opportunities for inner and outer growth.

Often, the world of image consultancy and personal styling revolves around following strict rules regarding what to wear, what to avoid, and dressing to “impress” rather than dressing to “express”. As much as we love choosing beautiful clothes and accessories, we also need to balance this with finding ways to “love the skin we’re in”, discover our inner beauty, and be true to ourselves. When you help a person bridge the gap between who they truly are on the inside and how they express themselves on the outside, it is like turning on an inner light and everything starts to fall into place. Their Personal Style suddenly becomes a beautiful expression of who they are.

Believing in the concept of “inner beauty” doesn’t mean that you must also have a counter belief that says, “outer beauty” has zero importance and should be regarded as shallow or superficial. The truth is this: both our outer appearance and our inner picture of ourselves impact the way we feel about our overall “self-image”, and so, they are both important.

The Style Coaching™ philosophy is that all bodies are beautiful…

Style Coaching™ brings together image consultancy, personal styling, colour consultancy, personal shopping, makeup and skincare, personal branding and of course, life coaching, in a way that has never been done before.

We believe that people are perfect: they don’t need ‘fixing’, only uncovering, enhancing & illuminating. Our Style Coaches™ help their clients to have a healthy appreciation of their unique bodies and develop a sense of their own style that works with their shape, size, and skin colour – not against it. Our focus is never on what is ‘wrong’ with the body, but rather appreciating all the things that are ‘right’ with it!

We teach our learners how to use clothes, accessories, colours, and an understanding of ‘true style’ to empower their client to make choices that will enhance their body shape and help them to realise that style isn’t necessarily something you are born with, but it’s something everyone can learn!

We’re passionate about sharing with you a powerful combination of professional skills that will enable you to make a real difference in the lives of your clients. Our work has been described as “innovative & groundbreaking”, and the unique theory, methods and tools we teach can’t be found anywhere else! There’s only one Style Coaching Institute® in the world & we’re so glad you found us!

  1. Quotes From Our Students & Graduates

    It has been a profound honour to train with the Style Coaching Institute® and to establish my Style Coaching™ business, LaMoumous, in Haiti. This journey has shown me that perseverance — even in the most challenging circumstances — truly does pay off. Building a full-time practice here has required courage, faith, and resilience, but it has also reaffirmed my belief in the transformative power of style. For me, style has never been just about clothing. It is a language — a way to tell our personal story, express our freedom, and break free from limiting beliefs. Through my work, I blend traditional image aesthetics with modern Style Coaching, integrating mindset and personal development to help others reconnect with their self-image, cultivate confidence, and embrace meaningful transformation. This mission extends far beyond my private practice. Through community initiatives, I’ve been privileged to offer makeovers and coaching to breast cancer survivors, mentor young people preparing to enter the workforce, and use my voice to uplift women across Haiti and beyond. Empowerment, compassion, and individuality sit at the heart of everything I do. I am deeply grateful for the journey I’ve shared with the Style Coaching Institute®, and for the opportunity to inspire others to dream boldly, stand proudly in who they are, and recognise the beauty that already lives within them.
    Iris Duhamel - La Moumous
  1. Quotes From Our Students & Graduates

    My journey with the Style Coaching Institute® has been an incredibly positive and affirming one. What initially drew me to the programme — and what ultimately confirmed I had made the right choice — was the strong sense of integrity, openness, and collaboration that runs through everything they do. From the very beginning, I felt genuinely supported as an individual, not just as a student. The willingness to connect personally, answer questions thoughtfully, and offer guidance across time zones made a lasting impression on me. That level of accessibility and care is rare, and it speaks volumes about the values behind the Institute. Beyond the quality of the course content itself, what truly elevates the experience is the wider ecosystem that surrounds it. The international community is generous, encouraging, and deeply engaged, and the ongoing access to professional resources provides real momentum after graduation. The tools available to support graduates in building and growing their businesses are extensive, practical, and thoughtfully designed. This programme offers far more than certification alone — it provides a strong foundation, a sense of belonging, and long-term support for anyone serious about developing a meaningful career in Style Coaching™.
    Julie Barlier
  1. Quotes From Our Students & Graduates

    Becoming a Certified Style Coach™ still feels surreal, and there are moments when I have to pinch myself. One of the most defining milestones of my journey was registering my business in Qatar — standing as a female expert and Style Coach™, against all odds. I bring a truly international perspective to my work, shaped by my roots, my education, and my professional journey across cultures and industries. I’ve learned that real transformation happens when expertise meets empathy. Style, for me, is not about excess — it’s about clarity, confidence, and alignment with who we truly are. The greatest recipients of this work are the wonderful clients who trust me with their style evolution — women who allow me into their stories and their lives. From corporate stages to global events, from leadership spaces to youth development, my mission has always remained the same: to use style as a force for empowerment and self-belief. I am deeply grateful to the global team that supports my work and makes the impossible possible, and to my family who continue to believe in my dream. As I look ahead, I am reminded to do work that is meaningful, sustainable, and accessible — because at the heart of it all, we are simply humans supporting other humans to tell their stories. That is something I never take for granted.
    Margaret Adeniyi - Styled by Margaret
  1. Quotes From Our Students & Graduates

    I’ve been working in the fashion industry for over 40 years, and I believe that clothing should honour the individual wearing it. Style is a powerful form of self-expression. Attending the Style Coaching Institute® in London gave me the opportunity to combine my lifelong passion for fashion with a more holistic, human-centred approach to style. It gave me the confidence to begin my Style Coaching™ journey with my business, Soò Chic, and to share my work with an international audience, blending Italian elegance with my global experience. As a Style Coach™, I truly believe that embracing and valuing each person’s uniqueness is the key to meaningful transformation. When we recognise our strengths and talents, we allow ourselves to stand out, to feel confident, and to shine — not just on the outside, but from within. Whether I’m working one-to-one or leading workshops, my greatest joy comes from helping people reconnect with who they are and express their beauty in a way that feels authentic and empowering.
    Antonella Pacorig - Soo Chic
Chat with our Learning Advisors

Thinking about a career in Style Coaching™ but not sure where to start? That’s exactly what our discovery calls are for! Our friendly Learning Advisors are here to listen, answer your questions, and help you explore your options — no pressure, just an informal chat to give you space to ask questions, share your thoughts, and get a feel for the possibilities.

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