About Us

For over 35 years, Tracey Redmond has been a pioneering voice in the personal image and style industry. As a long-standing member of the Chartered Society of Designers, Tracey brought a visionary new approach to the world of image consultancy when she co-founded the Style Coaching Institute®, helping to shape a global movement that redefined what it means to be truly stylish.

Tracey is the co-creator of Style Coaching™ and the first and original Style Coach™, whose philosophy continues to influence thousands of professionals across more than 100 countries. For the past two decades, she has devoted herself to supporting aspiring Style Coaches™ from every walk of life, empowering them to build meaningful careers that combine outer transformation with deep inner confidence.

Known for her magnetic warmth, compassion, and charisma, Tracey is deeply loved by her students and peers alike. She has an unwavering passion for people and a heartfelt desire to make a positive difference in their lives — something that’s instantly felt by anyone lucky enough to meet or work with her.

Tracey is a bold innovator who continually challenges outdated conventions in the image industry. She firmly believes that authentic style starts from the inside, and her work revolves around helping each Style Coach™ to align with their unique purpose, values, and personal strengths. She listens attentively to the needs of the community and is constantly developing forward-thinking strategies to support their success.

Whether she’s offering one-to-one mentoring, co-creating new training content, or hosting live courses and seminars, Tracey brings vision, creativity, and heart to everything she does. Her ability to inspire others stems not only from her deep knowledge of personal styling but also from her genuinely beautiful character — she truly lives and breathes what it means to be an authentic Style Coach™.

Over the years, Tracey has produced her own audio and video trainings, been a featured guest on radio shows, and appeared in numerous newspaper and magazine articles. She has also authored widely-read articles on the subjects of image, style, and personal coaching.

A natural mentor — and a proud style enthusiast — Tracey delights in keeping the Style Coaching™ team and wider community up to date with the latest seasonal inspiration and must-have trends. But more than that, she gently pushes people to challenge their limitations and explore the powerful growth that lies just beyond their comfort zones.

Tracey is also a qualified Life Coach and licensed NLP practitioner, who has helped countless individuals to overcome personal struggles, improve their self-image, and build lasting confidence. She has supported clients to stop smoking, manage their weight, enhance their wellbeing, and feel empowered from the inside out.

Her own journey has included the personal challenge of breast cancer — a transformative experience she hopes to weave into her future work at the Style Coaching Institute®. Her goal is to support other women navigating similar paths, and to help them preserve their ‘sense of self’ even in the most difficult moments of life.

In 2019, Tracey and her daughter and business partner, Kate Redmond, were honoured with the title ‘Health & Beauty Entrepreneurs of the Year’ at the NatWest Great British Entrepreneur Awards, in recognition of their trailblazing work and positive contribution to the wellbeing and lifestyle sectors.

In her personal life, Tracey is in her 60s and is a proud grandmother to four wonderful teenage grandchildren. She has a creative spirit and loves all things Pinterest, sewing, vintage toy collecting, and hands-on crafting. A talented artist and imaginative soul, Tracey continues to enrich the Style Coaching™ world with her signature blend of wisdom, authenticity, and joy.

A lifelong love for the written word was the spark that ignited Kate Redmond’s journey into the world of Style Coaching™. In early 2005, she partnered with Tracey Redmond to co-create and author the very first online Style Coach™ Diploma Course — a groundbreaking programme that has since evolved into the most widely studied image-training course in the world, reaching students in more than 100 countries.

Over the past 20 years, Kate has played a pivotal role in the training and career development of over 2,000 international Style Coaches™. Her work combines the art of personal styling with deep, empowering life coaching, and she is widely respected for her ability to help others turn their passion into purpose-driven, successful businesses.

Kate is a licensed practitioner of Neuro-Linguistic Programming (NLP), personally trained by NLP co-founder Dr. Richard Bandler and internationally renowned coach and best-selling author Paul McKenna, PhD. She is also an accredited Life Coach, and has trained with world-leading transformative coach Michael Neill, author of The Inside-Out Revolution. Her personal development journey has included immersive seminars and firewalking experiences with Tony Robbins, the world’s #1 life and business strategist.

Known for her creativity, intellect, and relentless dedication, Kate is the driving force behind much of the Style Coaching Institute®’s research, writing, and content development. A self-confessed perfectionist with a passion for innovation, she oversees everything from course updates and video production, to eLearning platform design, digital resources, and the publishing of books and training materials. Her hands-on involvement ensures that the programme remains cutting-edge, inclusive, and future-focused.

As a career coach and business mentor, Kate specialises in helping graduates launch and grow successful personal styling businesses. She is committed to delivering an exceptional student experience — not only during training, but for years beyond. Many graduates have benefitted from her personal support for over a decade, a testament to her long-term commitment to their growth and fulfilment.

Kate also works closely with Master Trainers in Singapore, Italy, and the Middle East, helping to maintain consistency and excellence throughout every aspect of the Style Coach™ brand — from training quality and brand authenticity to graduate success and client impact.

She is the creator and host of monthly Business in Style™ masterclasses for members of the International Association of Style Coaches® (IASC), and she leads the Institute’s quarterly Connect & Thrive™ events, fostering global collaboration, connection, and accountability within the Style Coaching™ community. Kate is the heartbeat of the IASC — nurturing daily engagement across the Institute’s WhatsApp Community and Regional Groups, and empowering members to share knowledge, experiences, and encouragement worldwide.

In 2019, Kate and Tracey were named ‘Health & Beauty Entrepreneurs of the Year’ at the NatWest Great British Entrepreneur Awards, a prestigious honour that recognised their revolutionary impact on the image industry, their commitment to lifestyle transformation, and their role in empowering people to lead confident, purpose-filled lives.

Janine Coney is the In-House Business and Personal Brand Expert at the Style Coaching Institute®, where she empowers Style Coaches™ worldwide to elevate their visibility, grow confident personal brands, and build thriving businesses.

With over 25 years of experience in global marketing, media, events, and personal brand strategy, Janine brings a wealth of knowledge and real-world insight to our international Style Coaching™ community.

Her career began in corporate marketing, where she led high-impact campaigns, brand partnerships, and major events for recognised household names. Accredited by the Chartered Institute of Marketing, Janine later transitioned into entrepreneurship, founding JC Brand Studio and growing her own highly visible personal brand as a strategist, coach, and micro-influencer.

As both a business expert and an Accredited International Style Coach™, Janine uniquely understands the journey of Style Coaches™ — the blend of creativity, confidence, and clarity it takes to succeed in today’s personal styling industry. She combines her expertise in personal branding, psychology-backed marketing, and mindset coaching to help Style Coaches™ align their business strategy with their personal presence and professional goals.

Janine leads the Style Coaching Institute®’s popular Connect & Thrive™ Live Mastermind global events, held quarterly for our international members. These dynamic sessions dive deep into the strategies and practical steps Style Coaches™ need to stand out, attract aligned clients, and grow sustainable businesses with impact.

Throughout the year, she also facilitates the Style Coach™ Business Academy support groups, offering hands-on, small-group coaching to support our members with personal branding, marketing, content creation, business growth, and visibility. These groups have become an invaluable resource for Style Coaches™ seeking accountability, expert advice, and a supportive community to accelerate their business success.

Janine’s signature approach is based on her Brand Heartbeat™ framework — helping Style Coaches™ identify the unique essence of their brand, craft compelling messaging, and position themselves as the go-to expert in their market. She also shares her knowledge as a mentor for the Santander Breakthrough Women Business Leaders programme and regularly delivers corporate workshops and keynote talks on business growth, personal branding, mindset, and visibility.

Known for her warm, empowering style (and her love of red and all things sparkly), Janine’s coaching goes beyond surface-level strategy. She helps Style Coaches™ unlock their full potential, step into their authority, and lead visibly — without ever feeling like they have to shout or shrink who they are.

“You didn’t come this far to blend in.
It’s time to be seen, heard, and chosen.” — Janine Coney

Rana’s passion for Style Coaching™ started during her childhood school days, when Rana, bored in class, would daydream about ‘saving the world’ and sketch pictures of beautiful outfits.

Her dreams took a temporary detour when she pursued a career in graphic design, but they were never far from Rana’s mind and the day eventually came when she decided not to overlook her life’s passion anymore.

Her never-ending curiosity to evolve, along with her desire to help people live happier lives, led her to study Theta Healing®, Hypnotherapy and Pranic Healing, but Rana believes that her discovery of Style Coaching™ was the real catalyst for a new beginning, a new career, a new mindset and simply a more ‘authentically expressed’ Rana.

“I really started to follow my dreams when I found Style Coaching™… I’ve been rocketing ever since and now there’s nothing holding me back!” she says.

Rana began her Style Coaching™ career working with individual clients, helping them to look and feel their very best. She believes that everyone is beautiful, inside and out, but unfortunately some people fail to see their own beauty and hence are unable to fully share it with the world. The purpose of Rana’s work as a Style Coach™ has been to help as many people as possible to discover their inner and outer beauty. She believes that a well-presented image helps you to put your best foot forward, giving you the best chance at getting the job, or the promotion, or the romantic date you deserve. But what is beauty without substance? When people are unable to see their inner beauty, due to a poor internal self-image, they find it difficult to recognise their outer beauty too… This means that no matter how much we beautify a person’s reflection in the mirror, if we don’t also help them to have greater self-love and self-confidence, they will never perceive themselves as truly ‘beautiful’. Therefore, Rana passionately believes in the power of Style Coaching™, which is uniquely holistic and helps people become effortlessly stylish and comfortable in their own skin.

In 2017, Rana founded a humanitarian project called “Makeovers with a Cause”. During this ongoing project, Rana offers complete “Life Makeovers” to the candidates, who are people in desperate need of help and looking for a positive new direction. She tackles everything relating to their inner self; in addition to improving their external appearance. The results she achieves with the project’s candidates are phenomenal to witness, and the transformations are both emotionally moving and life-changing.

Because Style Coaching™ has enabled Rana to follow her life’s dreams, she aspired to spread this knowledge throughout her home region by training other Style Coach™ professionals to pursue careers in this life-changing field too. In 2018, she joined the Style Coaching Institute® training team to bring live Style Coach™ training courses to the Middle East. Rana believes that through the work of Certified Style Coaches™ it is possible to make the world a prettier and happier place.

In her home life, Rana is a glamorous working mother of 2 young children. She lives in Beirut, and has a centre in Ashrafieh where she sees her clients and does her Style Coach™ trainings. She also offers training courses in Dubai and is planning to expand her practice to other parts of the Middle East in the coming years.

Ivana Gasto, representing SLB Coaching Academy, is the only Licensed Training Provider for the Style Coaching Institute® in Italy. Ivana exclusively hosts the official Style Coach™ Diploma Course in all Italian regions.

“Believe in your worth and your talent” – this is the philosophy of the SLB Coaching Academy, an innovative academy in its style and content, consisting of people who believe in you!

Ivana Gasto’s team consists of professional experts with various backgrounds in Training, Communication, Marketing, Coaching, Image Consulting and beauty. They guarantee a highly-specialised training which unites passion, creativity and professionality. The SLB Coaching Academy is supported by years of international courses, research and ongoing updating of their skills, together with a solid experience ‘on the job’. What was their passion is now their mission and they carry out their work every day with enthusiasm. In this same spirit, they transmit skills, competence and experience to you, tomorrow’s professionals.

A little bit about Ivana:

At first I worked in Marketing and Communication, and a managerial career followed at Ital Design, Giugiaro Design, and Francorosso International. I have also worked as account manager at J. Walter Thompson, the famous multinational advertising agency, and I managed Marketing and Communication projects for the European Community.

My career in a nutshell has always been about getting around and meeting people. I have written magazine articles and became a publicity journalist, and it was during this phase that I started to work on myself. I entered new fields of learning, and studied Effective Communication, Human Resources and Neuro-Linguistic Programming. Personal Development became my world! I obtained the Certificate of ‘NLP Master’ from the founder of NLP, Dr. Richard Bandler and then I achieved my Coaching Master.

Out of a firm conviction that effective communication is one of the keys to improving one’s relationships in all of life’s aspects, I decided to delve deeper by specialising in Public Speaking and obtaining a Master’s Degree in Advanced Communication. I also further my learning with courses in Charisma and Leadership.

It was my keen interest in fashion since childhood that led me to add to my qualifications a certificate in Image Consultancy from Milan’s Academy of Luxury. In any case, fashion is a very powerful non-verbal communication tool, and I believed its potential was not been fully explored. I discovered that in the USA, Feng Shui is studied in relation to fashion, and I decided to obtain a certificate as a Fashion Feng Shui Facilitator™. This was a real eye-opener for me. My horizon expanded and I found confirmation that identifying one’s essence and one’s true life aspirations is a determining factor in achieving personal balance. This method is applied to communication, personal branding and marketing as well.

My interests naturally led me to complete my studies at the Style Coaching Institute® in the UK and become a Certified Style Coach™. I also became an Accredited Member of the International Association of Style Coaches™ and progressed to become a Master Style Coach™ Trainer. I am now proud to say that I am the only officially Licensed Training Provider for Style Coaching Institute® in Italy.

I believe that what I do is what I am, but what I am is not just the sum total of my skills: it is the complete and harmonious picture of my experiences, enhanced by the energy that connects them all, like the links of a chain.

“Ma soprattutto sono Ivana Gasto, una donna che non si stanca mai di imparare.”

But most of all I am Ivana Gasto, a woman who never tires of learning and passing on the best of my knowledge to others.

Bernie has been helping people to improve many aspects of their physical and emotional wellbeing for over 20 years. Her initial years were spent as a nurse, working in different countries around the world.

Bernie’s belief in a holistic approach to general wellbeing led to her study reflexology, and over the years she helped many clients to experience a better quality of life. Through her work, she became further intrigued by the mind/body link and the feedback she received served to energise her passion for holistic therapies further.

In her former career, Bernie also held the position of Manual Handling Advisor for the Health Service Executive in Ireland for six years, and in that time developed extensive experience in delivering and designing training workshops to staff at all levels, and providing mentoring and motivational assistance to course participants. Through this role, Bernie rediscovered her first love of teaching, and decided to further her expertise by embarking on a four year BA degree in Training and Education.

When Bernie discovered the Style Coach™ Diploma Course she instantly recognised the intrinsic value of the process and was fascinated with its light-hearted but highly effective holistic philosophies. In 2006, Bernie joined Tracey and Kate in Dublin, Ireland, where she trained to become Ireland’s leading Style Coach™. Since then, Bernie has gained a wealth of experience dealing with clients of all age groups and from every walk of life, and has delivered large workshops to audiences of thousands of people.

Bernie and fellow Style Coach™, Grainne Smith, together established xmakeover.ie, a six week makeover programme for charity, where a number of clients are ‘Style Coached’ and a high-profile competition is then held for the best ‘inside and out’ makeover. The many reveal shows are always a huge success, with audience of over 600 people on each occasion. All monies raised through xmakeover.ie are donated to charity with four shows hosted in different locations each year. xmakeover.ie continues to receive incredible media interest from newspapers and magazines, and Bernie has regular nationwide radio and television interviews / guest appearances.

Bernie has become a irreplaceable member of the Style Coaching™ team and facilitates our Style Coach™ and personal stylist courses in London twice a year. She loves interacting with her students, sharing her knowledge and her extensive experience!

Bernie has a natural ability to build rapport with people of all ages and from all walks of live, and is praised by her students for her engaging manner, contagious enthusiasm and passion, warm sense of humour, her empathetic nature and her down to earth approach. Bernie is passionate about sharing all of her experiences with Style Coaches™ in training, so that they too can experience the benefits and amazing rewards that Style Coaching™ can bring to peoples’ lives.